THE WOMEN OF FINFROCK
Debbie Doan, Retired CFO & Consultant |Amanda Simonton, Senior Finance Manager Shanda Lee, Executive Vice President Marketing | Lisa Adair, Human Resources Director Angela Kruth, Chief Project Engineer | Melissa Mitchum, Corporate Communications Manager Emily Oechslin, Architectural Studio Director
FINFROCK stands out for its transformative approach to commercial construction. With in-house architects, engineers, and construction personnel all working under one roof, FINFROCK is revolutionizing the city’s landscape, from apartments and offices to hotels and parking garages.
At the heart of the company’s ethos is the strategic framework and principles that prioritize inclusive leadership. By integrating diverse perspectives, FINFROCK drives innovation to better serve their clientele. The company’s unique integrated approach ensures seamless coordination and superior results from conception to completion.
Moreover, FINFROCK is recognized for its commitment to talent-based hiring and promotion practices. Individuals are evaluated based on their talent, skills, and potential to contribute to the company’s success. This approach fosters a dynamic and agile workforce, where meritocracy thrives, and employees are empowered to reach their full potential. Beyond leadership, FINFROCK cultivates a culture of belonging through initiatives such as professional development programs and apprenticeships for all skill levels. According to Shanda Lee, Executive Vice President of Marketing, “Building a better future isn’t just about bricks and mortar; it’s about breaking barriers and building bridges of opportunity.” By empowering leaders and embracing inclusivity as a strategic framework, FINFROCK is redefining construction excellence. Their role in reshaping Orlando’s skyline highlights the vital importance of inclusive practices and innovation in adapting to industry evolution.
FINFROCK is a privately owned family business that uses proprietary technology for constructing robust structures like parking facilities, hotels, multi family, student housing, and off ices using precast/prestressed concrete. With in-house expertise, they offer end-to-end services, mitigating costs and risks for clients. Established in 1945, FINFROCK is headquartered in Central Florida, with additional facilities in South Florida.